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Press Release 8/14/2011

PRESS RELEASE


Automated Business Logic released for Hibernate/JPA


Richmond, CA August 30, 2011 -- Automated Business Logic (ABL) today announced the release of their business logic engine for Hibernate/JPA. 


“You can use ABL to declare your business logic, enabling you to replace 100 lines of Java code with a simple rule that is automatically ordered, optimized and re-used”, said Val Huber, CEO.  “This can dramatically improve agility and reduce the Total Cost of Ownership”.


“Hibernate/JPA is the ackowledged and standards-based leader in Object / Relational Mapping (ORM).  Since ABL plugs into Hibernate/JPA events, existing code and frameworks work without change”, said Max Tardiveau, CTO.  “We have already demonstrated seamless interoperation with Ontimize, Grails, Spring, ZK, GWT and Vaadin.”


“We are very excited about the business value of ABL”, said Fernando Vázquez  Núñez, CEO Imatia/Ontimize, and an ABL funding partner.  “We have seen strong interest from our customer base, and expect to be using it extensively for our next round of projects”.


ABL is available for download now from the site, and is ready for use with extensive documentation and samples for each of the frameworks noted above.  More details are available at http://www.automatedbusinesslogic.com.


About Automated Business Logic, LLC

Automated Business Logic is a software company founded in 2011.


Contact:

  Val Huber

  val@automatedbusinesslogic.com

  510-703-5909

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===================================================================================================

Automated Business Logic (ABL) today announced the release of their business logic engine for Hibernate/JPA.

<p>

“You can use ABL to declare your business logic, enabling you to replace 100 lines of Java code with a simple rule that is automatically ordered, optimized and re-used”, said Val Huber, CEO.  “This can dramatically improve agility and reduce the Total Cost of Ownership”.

<p>

“Hibernate/JPA is the ackowledged and standards-based leader in Object / Relational Mapping (ORM).  Since ABL plugs into Hibernate/JPA events, existing code and frameworks work without change”, said Max Tardiveau, CTO.  “We have already demonstrated seamless interoperation with Ontimize, Grails, Spring, ZK, GWT and Vaadin.”

<p>

“We are very excited about the business value of ABL”, said Fernando Vázquez  Núñez, CEO Imatia/Ontimize, and an ABL funding partner.  “We have seen strong interest from our customer base, and expect to be using it extensively for our next round of projects”.

<p>

ABL is available for download now from the site, and is ready for use with extensive documentation and samples for each of the frameworks noted above.  More details are available at <a href="http://www.automatedbusinesslogic">the company's web site</a>.

<p>

<b>About Automated Business Logic</b><br>

Automated Business Logic is a software company founded in 2011.

<p>

Contact:<br>

  Val Huber<br>

  val@automatedbusinesslogic.com<br>

  510-703-5909br>

<p>

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